4 Ways to Get to Know Your Customers

Happy Get to Know Your Customers Day! Get to Know Your Customers Day is on the third Thursday of January, April, July, and October and is a great opportunity to create or strengthen a trusting relationship with your clients. We have compiled a get-to-know-your-customer checklist to help you improve your relationship with customers and find out what they love about your business.

1. Ask your customers to complete a digital survey or questionnaire

Questionnaires or surveys can help better understand your customers’ needs. You can post a link on your social media page or newsletter for your customers to fill out in exchange for a discount or giveaway. Some good questions to consider include:

  • How did you hear about us?
  • What service or product among our offerings is the most important to you?
  • How satisfied are you with our service?
  • What is something you think we could improve on?

2. Respond to both positive and negative reviews online

Interacting with your customers online can humanize your brand and make your customers feel heard. Moreover, responding to reviews professionally can build your brand’s reputation and show your commitment to customer experience. 93% of customers said online reviews directly impact their decisions in buying products or using services. Paying attention to small details can go a long way in making a customer feel seen!

3. Start a fun Instagram poll

In addition to sending out online surveys, consider posting a poll on your brand’s Instagram Stories. Instagram’s poll tool is a quick and effective way to get to know your customers’ preferences. It allows you to do a single-question poll and receive real-time results. This not only provides insight into what your audience likes but also boosts your social media engagement! It also fosters inter-communication among your customers. Some poll questions you can ask regarding product preferences are the desired shape, size, or color, as well as ideas for new features and other types of feedback for improved user experience.

4. Send thank you cards

Send your customers an appreciation email for all their support thus far. Depending on volume, consider sending out personalized thank you notes. For long-time, loyal customers, sending a discount code for their next purchase could go a long way in expressing your heartfelt appreciation.

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